Brand Placement for Eatery/Restaurant Projects: Step-by-Step Approach

PHCS caters to the significant void in upscale branded Food court providing more than a uniform food dining experience. We ensure that the Food court’s variety of cuisines and uniqueness of facilities offered sets it apart from others and gives it a competitive edge. We work towards making the Food Court the food destination of choice for the local community, downtown business workers, and tourists who visit the city by providing a higher quality experience than any competitor. As a result, we intend to create Food Court models that quickly achieves profitability and sustain an attractive rate of return

1. Brand Positioning Analysis

Conduct a thorough analysis of the target market and competition to strategically position the restaurant brand for maximum visibility and appeal.

2. Menu and Conceptual Branding:

Collaborate with chefs and designers to create a distinctive menu and conceptual branding that aligns with the target audience and overall theme

3. Online and Offline Marketing Strategy:

·Develop a comprehensive marketing strategy that includes both online and offline channels to effectively reach the target audience within defined budgets.

4. Branding Collateral Design

Design branding collateral, including logos, menus, signage, and promotional materials to create a cohesive and visually appealing brand image.

5. Strategic Partnerships and Collaborations

Explore strategic partnerships with influencers, local businesses, or events to enhance brand visibility and attract the desired customer base

6. Social Media Brand Activation

·Implement social media campaigns to activate the brand, engage with the audience, and create a buzz around the restaurant project.

7. Customer Experience Enhancement

·Focus on enhancing the overall customer experience through personalized service, unique ambiance, and memorable interactions.

8. Community Engagement Initiatives

Develop initiatives to engage with the local community, such as events, sponsorships, or charity partnerships, to build a positive brand image

9. Online Reputation Management

·Implement strategies for managing and enhancing online reviews and reputation to establish the restaurant as a trusted and reputable brand.

10. Franchise Branding Support

Provide branding support for franchises, ensuring consistent representation of the brand across multiple locations.

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Consulting Services

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Dolphy Mendonca: +91 7738600345

Rajesh Chakrabarty:+91 9619471093

Prakash Sharma: +91 9819922954

Email: prohsconsulting@gmail.com

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